Analytics & Reporting

Learn how to track, analyze, and optimize your social media performance using Mediajinn's comprehensive analytics tools.

Overview

Mediajinn's analytics dashboard provides detailed insights into your social media and advertising performance. The platform collects data across all connected accounts, allowing you to track metrics, identify trends, and make data-driven decisions to improve your social media strategy.

Key Features

• Unified Dashboard: View performance across all platforms in one place
• Content Performance: Track which content types and topics perform best
• Audience Insights: Understand your follower demographics and behavior
• ROI Tracking: Measure the business impact of your social media efforts
• Automated Reporting: Schedule and receive regular performance reports
• AI Recommendations: Get actionable insights to improve your strategy

Accessing Analytics

Dashboard Overview

The main analytics dashboard provides a high-level view of your performance:

1. Navigate to Analytics → Dashboard
2. Select your date range (last 7 days, 30 days, custom)
3. View your key performance indicators:
   • Audience growth
   • Engagement rate
   • Post reach and impressions
   • Click-through rates
   • Conversion metrics (if tracking is set up)
4. Toggle between platforms or view combined metrics
5. Scroll down to see performance trends over time

Content Performance Analysis

Analyze how individual posts and content types are performing:

1. Go to Analytics → Content
2. View a table of all your published content with performance metrics
3. Sort and filter by:
   • Platform
   • Content type (image, video, text)
   • Content category
   • Publishing date
   • Performance metrics
4. Click on any content piece for detailed metrics
5. View AI-generated insights about your best and worst performing content

Audience Insights

Understand who your followers are and when they're most active:

1. Navigate to Analytics → Audience
2. View demographic breakdowns:
   • Age and gender
   • Geographic location
   • Language preferences
   • Interests and behaviors (where available)
3. See follower growth trends over time
4. Analyze audience activity patterns by hour and day
5. Compare audience demographics across different platforms

Advanced Analytics Features

Campaign Tracking

Measure the performance of specific marketing campaigns:

1. Go to Analytics → Campaigns
2. View all your tagged campaigns
3. See campaign-specific metrics:
   • Overall reach and engagement
   • Campaign ROI
   • Conversion metrics
   • Cost per result (for paid campaigns)
4. Compare performance across different campaigns
5. Generate campaign summary reports

Competitor Analysis

Track and compare your performance against competitors:

1. Navigate to Analytics → Competitors
2. Add competitor accounts to track (up to 10)
3. Compare key metrics:
   • Audience size and growth
   • Posting frequency
   • Engagement rates
   • Content types and themes
4. Identify competitive advantages and opportunities
5. Get AI-generated competitive insights and recommendations

Custom Reports

Create personalized reports for specific needs:

1. Go to Analytics → Reports
2. Click Create New Report
3. Select report type (performance, content, audience, etc.)
4. Choose metrics to include
5. Set date range and comparison periods
6. Add visualizations (charts, graphs, tables)
7. Include AI-generated insights
8. Save report template for future use

Scheduled Reports

Automate regular reporting:

1. From any report, click Schedule
2. Set frequency (daily, weekly, monthly)
3. Choose delivery method (email, dashboard, PDF)
4. Add recipients (team members, clients, stakeholders)
5. Include custom notes or highlights
6. Click Save Schedule

ROI Measurement

Track the business impact of your social media efforts:

1. Navigate to Analytics → ROI
2. Connect your conversion tracking:
   • Website analytics (Google Analytics, etc.)
   • E-commerce platforms
   • CRM systems
   • Custom conversion events
3. View attribution models for social media conversions
4. Track metrics like:
   • Cost per acquisition
   • Customer lifetime value
   • Return on ad spend
   • Conversion rates by platform and campaign
5. Set up custom ROI goals and track progress

Best Practices

• Check your analytics weekly to spot trends and opportunities
• Compare performance over time rather than focusing on single data points
• Set up custom reports for different stakeholders (management, team members, clients)
• Use the AI insights to discover patterns you might miss
• Act on the data by implementing recommended content and strategy changes
• Connect conversion tracking to measure true business impact

Troubleshooting